In today’s fast-paced world, catering to modern, tech-savvy, and well-informed guests can sometimes appear as challenging as catching a shooting star. Their expectations seem to shift as quickly as the latest trends, and these guests are on the lookout for that “wow” factor when selecting a hotel. But fear not, the hospitality industry has a delightful approach to bridging this gap: by stepping into the comfortable shoes of the guests and truly understanding what makes their hearts race with excitement. And here’s the secret ingredient – the right dose of hospitality technology solutions. These little wonders can propel the industry toward the future they’ve been dreaming of. So, let’s embark on a journey to discover how technology can sprinkle some extra magic into guests’ experiences at every step.
The Impact of Technology on Guest Experience in the Hospitality Industry
Now, let’s talk about the dazzling impact of technology on the guest experience. Imagine this – according to the 8th Annual Customer Engagement Technology Study of 2019, a whopping 72% of guests express a higher likelihood of returning to a hotel that dances to their tech-savvy tunes. It’s as if they’re sending a message, “Provide us with the tech we crave, and we’ll keep coming back for more!” So, let’s dive into the tech pool and make some waves that guests will remember long after they’ve checked out. 🌟🏨🚀
View from Hoteliers: Transforming Operations through Tech Solutions
Around the world, hoteliers are taking substantial strides by investing in intelligent technological solutions to deliver top-tier guest experiences. As of February 2021, a range of pivotal operational aspects were on the global hoteliers’ digital transformation agenda to elevate their guest service game:
- Digitalized Hotel Information: Over 70% of hoteliers prioritize transitioning from traditional in-room guides to digitized hotel information
- Streamlined Check-In/Out: Approximately 57% aim to optimize check-in and check-out processes to enhance guest touchpoints
- Innovative Room Service: Notably, 38% of hoteliers are embracing digital solutions for room service requests and redefining room keys
Hoteliers are embracing various hospitality technologies to ensure that every step of their guests’ journey is seamlessly woven with the threads of modern convenience.
Presenting Mobile Booking and Reservation:
The significance of mobile reservations can’t be overstated, with approximately 54% of guests emphasizing their importance. In an era characterized by extreme mobility, the ability to secure accommodations on the move holds great value. Ensuring the availability of apt technology is paramount for furnishing a seamless booking experience, serving as the initial step in showcasing the hotel’s grasp of guest expectations.
Enter Mobile Check-In/Out:
A substantial 57% of guests hold mobile check-in/out in high regard. This practice not only economizes their time by eliminating the need to linger near the lobby or front desk to input details but also significantly contributes to their overall satisfaction. Interestingly, 53% of them appreciate the option of utilizing self-service kiosks for the check-in and check-out processes. Additionally, 54% of respondents agreed that making it easier for guests to access their rooms via mobile devices could add value.
Demand for Content Streaming Variety:
Catering to around 60% of guests, the provision of in-room entertainment options takes center stage. Granting guests the ability to stream their preferred content during their stay ensures they don’t miss out on beloved TV shows or important sports events. Investing in intelligent digital controls that enable guests to manage room temperature and lighting via their smartphones adds another layer of convenience.
Equipped-to-the-Max Conference Facilities:
Targeting the corporate segment and offering fully equipped conference halls with complimentary high-speed and reliable Wi-Fi is a surefire way to impress. Interestingly, 80% of guests appreciate the provision of free Wi-Fi. Extending to business guests and highlighting the availability of advanced technology tools to match their professional needs underscores the hotel’s commitment to modernity.
And there’s more! Emerging Hospitality technologies like Beacon, a Location-Based Sensor, can significantly enhance guest experiences. By facilitating streamlined check-in and check-out procedures and providing property exploration guidance, Beacon technology presents an innovative solution. It also enables the communication of special offers and discounts at various outlets, such as restaurants and bars, boosting guest engagement.
